01
Product Feed Optimisation
Improve product titles, descriptions, attributes, categories and feed quality so products are better aligned with relevant searches.
Shopping Ads
Put Your Products In Front of Buyers.
Turn product searches into measurable revenue with structured Shopping campaigns, stronger product feeds, smarter targeting and continuous performance optimisation.
Revenue
₹8.4L
+28.6% growth
Shopping Campaign
Product performance
Live
PRODUCT FEED
1,284 products
CTR
4.8%
+18%
ROAS
5.7x
+24%
Sales
486
+31%
Performance trend
+32.4%
Purchases
486
+31.2% this month
Feed health
98%
Products active
Shopping Ads Capabilities
Build a Product Engine That Converts.
From product feed quality to campaign optimisation, every layer is designed around qualified traffic, commercial intent and measurable eCommerce performance.
02
Campaign Structure
Create structured campaigns around product groups, priorities, profitability and commercial intent.
03
Product Segmentation
Separate products by category, margin, demand, performance and business value for more controlled optimisation.
04
Search Intent
Align products and campaigns with high-value search behaviour to focus spend on shoppers showing stronger purchase intent.
05
Budget Optimisation
Shift investment toward products and campaigns producing stronger commercial outcomes while reducing inefficient spend.
06
Conversion Tracking
Connect clicks, product views, carts and purchases into a clearer performance measurement framework.
eCommerce Outcomes
Turn Product Visibility Into Revenue.
Shopping advertising works best when product discovery, landing-page experience, pricing, inventory and campaign optimisation operate as one connected system.
Higher-quality product traffic
Reach shoppers with stronger commercial intent.
Better product visibility
Put relevant products in front of active searchers.
More efficient spend
Identify where budget creates meaningful business value.
Stronger ROAS visibility
Connect campaign activity with measurable commercial results.
Customer Demand
Search • Intent • Discovery
↓
Product Feed
Titles • Attributes • Categories • Pricing
↓
Shopping Campaign
Structure • Bidding • Budget • Segmentation
↓
Product Landing Page
Experience • Trust • Speed • Conversion
↓
Revenue
Sales • ROAS • Customer Value
Product Strategy
Every Product Has a Role.
We organise product advertising around business priorities, not simply around the number of products in the catalogue.
A
Hero Products
High-demand products that can attract strong traffic and create efficient acquisition opportunities.
B
Profit Drivers
Products where margin and customer value justify strategic advertising investment.
C
Growth Products
Products with emerging demand that may require additional visibility to scale.
D
Efficiency Products
Proven products that consistently contribute to efficient conversions and revenue.
Our Process
From Feed to Finished Sale.
A structured workflow keeps product data, campaign decisions and commercial performance connected.
Audit
Review product feeds, tracking, campaign structure, search behaviour and current performance.
Structure
Build logical product groups, campaign priorities, budgets and optimisation frameworks.
Launch
Activate campaigns with appropriate targeting, bidding and conversion measurement.
Optimise
Continuously analyse products, queries, spend, conversions and profitability signals.
Measurement
Measure What Moves the Business.
Shopping performance should go beyond clicks. We connect advertising metrics with the commercial signals that matter.
Click-through rate
CTR
Product engagement
Cost efficiency
CPC
Traffic economics
Conversion value
ROAS
Revenue efficiency
Commercial result
Sales
Business growth
Shopping Ecosystem
Connect the Entire Product Journey.
Strong Shopping campaigns depend on clean product data, reliable measurement and a conversion-ready customer experience.
Product Feed
Merchant Centre
Product Titles
Product Categories
Pricing
Inventory
Search Intent
Campaign Structure
Bidding
Conversion Tracking
Analytics
ROAS
Why Cyanous
Performance Starts Before the Click.
We look beyond campaign settings to understand the full relationship between products, shoppers, landing pages, data and revenue.
01
Product-First Thinking
Campaign decisions begin with understanding what you sell, who buys it and where commercial opportunity exists.
02
Data-Led Optimisation
Decisions are informed by search behaviour, product performance, conversion data and business outcomes.
03
Continuous Improvement
Shopping campaigns evolve through ongoing testing, segmentation, budget refinement and performance analysis.
FAQ
Shopping Ads Questions.
Shopping Ads are product-focused advertisements that
can show shoppers product information such as an image,
product name and price while they are searching for
products online.
Yes. Existing campaigns can be audited across product
feeds, campaign structure, budgets, targeting,
conversion tracking and performance data before
optimisation priorities are established.
Product information helps advertising systems understand
what a product is and which searches it may be relevant
to. Accurate, complete and well-structured product data
can therefore support stronger campaign performance.
Depending on the business model, measurement can include
impressions, clicks, CTR, CPC, conversions, conversion
value, cost per acquisition, revenue and ROAS.
Yes. Larger catalogues can benefit from structured product
segmentation, feed management, campaign organisation and
performance-based optimisation.
Ready to Turn Product Searches Into Sales?
Tell us what you sell, what you want to improve and where your Shopping campaigns need to go next.